Meet the founder

Meet the Founder

Rinat D. Medalsy, founder of Saving Endangered Species

Rinat D. Medalsy, founder of SES Saving Endangered Species, is a passionate advocate for wildlife conservation and environmental education.

With over 20 years of hands-on experience in conservation projects worldwide, Rinat has dedicated her time to protecting endangered species and their habitats. From monitoring dolphin and whale populations in the Canary Islands to establishing marine protected areas in Madagascar, Rinat has made a tangible difference in conservation efforts across the globe. Her commitment extends to turtle population monitoring in Australia, bird counts, and beach cleanups in California and in the Red Sea.

As a certified scuba dive master and nature enthusiast, Rinat's deep respect for wildlife and the natural world is evident in her work and advocacy. With an MBA and Master of Science, she brings a unique blend of academic knowledge and practical experience to her endeavors.

Currently residing in sunny California with her husband and three children, in her free time she enjoys creating art and spending time at the beach.

Scuba diver exploring a coral reef
Pilot whales gliding just under the surface
Rinat scuba diving
Research catamaran off Tenerife
Bottlenose dolphins surfacing
Rinat with children during a conservation project
Child reading the Endangered Animals picture book

The initiative

About the Saving Endangered Species Initiative

Saving Endangered Species is an initiative for raising awareness to save our world's endangered species. Many unique and beautiful species of our world are threatened with extinction forever. We believe the effort of saving endangered species and their habitats must be combined with education.

Our mission is to strengthen education and awareness — especially among our younger generations — about saving endangered species, protecting their habitats, and conserving our beautiful world.

This website was created for the benefit of all parents and teachers seeking teaching information, activities, and resources to educate our young generation about endangered species and conservation issues. It is also a platform to learn about events we are organizing in our local community in California, to get our children involved in nature and conservation.

We welcome everyone to join us and take part in our activities.

How we work

Four pillars, one mission.

01

Publish

Award-winning illustrated books about endangered wildlife for children and families. Scientifically accurate. Loved by educators worldwide.

02

Educate

Blog, social channels, educational resources, and art activities covering species spotlights, conservation news, and practical family engagement.

03

Advocate

Petitions, conservation campaigns, and connections to organizations doing critical field work.

04

Inspire

Art contests, craft activities, family events, and community gatherings in the Los Angeles area. All our work is done by volunteers.

Why it matters

The Scale of What We're Facing

According to the IUCN Red List — the world's most comprehensive biodiversity database — 47,187 species are currently threatened with extinction as of April 2025. The WWF Living Planet Report 2024 documents a 73% average decline in monitored vertebrate wildlife populations since 1970.

These are not abstract numbers. They represent elephants, dolphins, butterflies, frogs, trees — entire ecosystems losing the threads that hold them together. Education is not the whole answer. But it is the place every solution begins.

Sources: IUCN Red List, April 2025 · WWF Living Planet Report, October 2024

Join us

Be Part of the Movement

Follow us. Share our content. Buy our books. Sign the petitions. Talk to your children about the animals that need their help. Every single action adds to a force that is larger than any one of us.